VeriQuest Methodology
Finding a Specific Solution (or Strategy)...quicker, faster, cheaper...

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Why? Who? Quick Break into Measure Analyze Specific
What? How? Focus Smallest Choices Choices Solution
Where? When?   Parts     Decision
  • Write down what is heard
  • Ask clarifying questions
  • Restate & confirm understanding
  • General
    • Opportunity Problem
    • Solution
  • Knowledge Base
  • Don't reinvent the wheel
  • Key issues
  • Define
  • Isolate hypotheses
  • Design strategic research
  • Gather data/facts
  • Isolate assumptions
  • Impact of facts
  • Isolate options
  • Present choice:
    • Why does it work?
    • What makes it hard to do?

Managing the Process:
  • Structure the opportunity/problem
  • Clarify for the interviewer where you are and where you are going in your analysis (may be done more than once)
  • Show enthusiasm and interest in the work
  • Remain flexible (don't get too fixed on a particular approach)
  • Demonstrate logical thinking and interpersonal skill
  • Be aware of cues from interviewer
  • Don't hesitate to ask for information needed from the interviewer
  • Maintain confidence throughout the interview and conclude strong

Misconceptions can affect results
Misconception Reality
Only ONE approach Many credible approaches
Interviewer expects you
to get RIGHT answer
Only expects you to test
hypotheses in thoughtful, structured manner
Industry knowledge is REQUIRED
to perform successfully
Interviewer expects you to be
effective with what you know

Demonstrate breadth and depth of key issues.
Breath of Issues Depth of Issues
Quantify size of market
  • Identify determinant data sources
  • Understand growth trends
  • Note barriers to entry
Understand competitors
  • Identify current service providers
  • Understand current service offerings
  • Evaluate strengths & weaknesses
  • Estimate competitor's cost structure
Analyze customer needs
  • Identify customer needs
  • Evaluate how customer needs might evolve
  • Segment customers by needs
  • Identify gaps in current products/services
Assess Client's capabilities
  • Compare client capability to competition
  • Understand client's cost structure
  • Determine potential competitive advantages
  • Clariy client's strengths & weaknesses
Understand economics
  • Project expected revenue & costs
  • Quantify capital expenditures
  • Calculate NPV
  • Perform sensitivity analysis